A new venture for The Brothers Trust launches today, something that has been a long time in the planning and we are excited that it is finally ready to share with our supporters.
Following our ‘Brothers Trust Dogs Collars’, we are excited to launch our range of Brothers Trust T-Shirts that you will have seen the brothers wearing on our most recent promotional videos.
But these are not just any old T-shirts…
Made in Hyderabad, India by the John Foundation, a charitable trust established by Dr Saji John, a philanthropist and businessman working with his wife to rescue trafficked women off the streets in India. The women are given refuge in one of the foundations purpose built hostels (one of which has been built with a donation from The Brothers Trust) – and from this safe accommodation, the women are given training in a range of different skills with a view to creating future employment opportunities and thereby an independent, not to say, dignified life.
One area of interest to us is Dr John’s textiles manufacturing business, in which factories many of these women go on to work. Our T-shirts then are creating employment and hope for disadvantaged people and all the proceeds will be donated via our trust to the #fightEB campaign.
Many of you will know about EB already from our previous ventures. The pernicious skin disease that took James Dunn’s life and has been described by nurses at the world famous Great Ormond Street Hospital (GOSH) as the worst disease that can blight anyone.
It has always been a determination of ours to identify not just charities that are struggling to be heard but also those charities that are very efficient and muscular where we can see the most benefits for the funds that you kindly provide. Not only do these two causes meet this criterion but it completes a funding circle in the same way that our dogs collars do with creating employment in Kenya and aiding LunchBowl in the process.
Fashion is powerful if it is exclusive – and with production restrictions, not to mention our limitations, these Brothers Trust Tee Shirts will certainly be exclusive items. For now at least as we gauge demand and also test our supply capabilities.
So, wear your shirts with pride. We look forward to seeing your social media feeds and how cool and trendy you look in them – and from here, who knows where this might lead and how much funds we can raise for Debra, the charity that combats EB on behalf of patients worldwide.
